Every hypnosis session begins long before the induction — it starts with the first conversation. In this high-energy, hands-on presentation, Shelly Clayton will show you how to turn casual phone inquiries into committed clients — and how to transform your pre-talk into a co-created roadmap for breakthrough results.
Using her dynamic LAER model (Listen, Acknowledge, Explore, Reflect), Shelly teaches how to meet clients where they are, speak their emotional language through metaphor, and gently “unhypnotize” the limiting perspectives that brought them to your door. You’ll learn how to define emotional safety, use conversational techniques to reveal the real problem, and create a customized session—on the spot—based on what the client truly needs.
This isn’t theory. Shelly brings it to life with a real-time demo of a client call, whiteboard illustration, and audience interaction that captures her signature mix of insight, strategy, and enthusiastic delivery.
You’ll discover how to:
Build instant rapport and credibility with phone prospects
Use metaphors to clarify feelings, shift perspective, and prime change
Define trance in a way that clients immediately understand and trust
Use the pre-talk to map a personalized session before hypnosis even begins
Confidently hypnotize from the first moment — because people want to be seen and heard
Whether you’re new or seasoned, this session will give you powerful tools to start stronger, connect deeper, and deliver sessions that feel tailored, intentional, and unforgettable.
Shelly Clayton is a dynamic and compassionate hypnosis practitioner with over 15 years of experience helping individuals unlock their potential and live their best lives. Inspired by the teachings of Oprah, Deepak Chopra, and Tony Robbins, Shelly believes that the answers to life’s biggest questions lie within us. Like Glenda the Good Witch told Dorothy, Shelly knows we all have the power within us to create the life we desire.
Shelly’s journey into hypnosis began with a deep love for understanding the human mind and behavior. Her formal education at Indiana University, combined with her decade-long career as an industrial corporate sales executive, laid the foundation for her unique approach. However, it was her personal experiences, particularly raising four children, including a son with Down syndrome and autism, that truly shaped her compassionate and transformative methods.
As the founder of H2O Hypnosis in Frankfort, Illinois, Shelly specializes in helping clients achieve their heart’s desires, whether it’s running a marathon, improving focus, quitting habits like smoking, or overcoming fears and anxieties. Her extensive training includes certifications from the National Guild of Hypnotists (NGH) and the International Certification Board of Clinical Hypnotherapists (ICBCH), along with specialized training in virtual gastric bypass, sexual freedom hypnosis, smoking cessation, and performance coaching.
Shelly’s passion is to share her energy for life and help others discover the power they’ve had all along, guiding them towards their own personal transformations and success.
Connect with fellow hypnotherapists,
practitioners, and experts.
Discover the latest tools, resources, and innovations in hypnosis.
Enhance your skills through practical, immersive sessions.
Gain credentials to advance your professional practice.
Visit hypnosisconference.org to learn more and register for the Hypnosis World Mid-America Conference!
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